ArteFino is a movement that celebrates the Modern Filipino and the Artist-Entrepreneur. It serves as a launch pad and a “multiplier” for proudly Filipino and world-class products, concepts, and ideas. Specifically, it provides an avenue for people to discover modern applications of Philippine indigenous materials and connect with innovative artisans from different industries.
Its flagship event, the ArteFino Fair, is a prestigious annual art and craft fair that upholds high and discerning standards in the curation of the products showcased. It will debut on August 25-27, 2017 at the Penthouse, 8 Rockwell. All brands featured in the 3-day event carry the “Stilo ArteFino” characteristic – that is, a distinctly Filipino way of living.
Stilo Artefino, the brand campaign, celebrates the art and heart of Filipino life and style. This is through embodying the modern Filipino – open-minded, forward-thinking, and values-driven individuals who see that the future of local is global.
ArteFino offers a unique experience by focusing on Aesthetic, Craft, and Narrative. Participants will acquire a better understanding of the products by learning about their history, materials, and processes. They can also get to know the artisans personally, creating a deeper appreciation for the ingenious craftsmanship of the items. ArteFino lets participants immerse not only in beautiful everyday objects, but also in living Filipino traditions.
More than exhibiting local artisanal products, ArteFino promotes the pride, integrity, and dignity of Filipino creativity. It aims to introduce a new ecosystem that empowers artisans and supports sustainable livelihood for communities. At the heart of Filipino life and style is an interdependent relationship between artist-entrepreneurs and consumers where, through connection and collaboration, everyone is inspired to reimagine, innovate, and elevate Filipino craftsmanship.
L-R: Cedie L. Vargas, Maritess M. Pineda, Marimel M. Francisco, Susie B. Quiros, Mita B. Rufino